One of the early requests from Boulevard was to develop a powerful entry moment as visitors arrive at the 4th floor, Rec Deck. We designed a large, retro-inspired neon sign, that greets guests as they enter the bar. It has created an opportunity and location to celebrate as a team. The neon sign has become the place to document a victory and share a celebration on various social platforms. The sign is iconic and reinforce all visitors that yes, you have arrived at Boulevard’s new Rec Deck—the ultimate shuffleboard beer bar.

Many things make the Rec Deck unique but at its core, it’s the shuffleboard courts. A huge part of this project was getting the opportunity to design these 5 working shuffleboard courts. We consulted with shuffleboard masters, shuffleboard court installers to make sure we fully understood the rules and regulations of the court and its design. Our court design is simple and done so for a reason. You never want to court to take away from the game. Large numerics, inspired by vintage athletics line bottom of the courts. On the opposite end, the 4 courts spell out, B-L-V-D and the last court showcases our lucky, trophy-beer icon.