Restaurant Brand Identity
Chick-a-Biddy, Farm Fresh Chicken & Sides, located in Atlanta, is a southern-style chicken restaurant with a fresh twist. The restaurant features regional, all-natural and pastured poultry. The overall concept is never pretentious, always delicious which is exactly what we wanted their identity to reflect. Brand components consisted of; naming, logo system, brand identity, menus, interior/exterior signage and apparel.
“Never pretentious, always delicious: The concept for Chick-a-Biddy, Farm Fresh Chicken shows in their well-crafted branding and menus. Chunky slab-serif headlines overlay illustrations in a farm-fresh color palette to create a comfortable down-home feeling.”
Chick-a-Biddy is a concept that needed to appeal to a very large demographic. From the get-go, our client wanted the experience to have southern influences with a modern and fun approach. These attributes guided our choices as we lined the walls with bright color graphics, fun language scattered throughout and retro-inspired signage that complemented the modern diner vibe of the architecture.
“When Chick-a-Biddy was in development, I had several conversations about the ideas behind the brand with Carpenter Collective. When we finally met to review design concepts, it was not a matter of which one I liked but a matter of deciding which one I liked least. They were all so great! Their involvement extended throughout the interior design process, and was key in our overall success.”
We collaborated with The Johnson Studio Architecture on the evolution of the Chick-a-Biddy interior space. In the end, we all felt the combination of the modern materials and build out paired well with the approachable and whimsical identity.