Museum of Science + Industry

Holiday Campaign

Since 1933, The Museum of Science+Industry in Chicago has been a destination for inspiring the next generation of innovators. We developed the visual identity for their annual holiday celebration, Christmas Around the World and Holidays of Light. MSI is a place that values exploration, wonder and innovation. We worked closely with the museum to achieve these attributes with the assets we created for the campaign highlighting the many joys of the season.

Custom hand-brushed typography created for the campaign

Our campaign deliverables started with visual style positioning and the development of the campaign headline. Once the visual identity library was developed, we created a multitude of assets from large interior banners in their rotunda decked with trees, exterior museum banners, digital assets, Chicago City tour buses, The L-Train and many Chicago bus stops and billboards.