Restaurant Brand Identity

Harvey House Diner was a staple in Kansas City starting in 1914. The diner would greet thousands of travelers as they would arrive from all over the country by train at the historic, Union Station. Fred Harvey’s original Harvey House has been long gone, but our new Harvey’s at Union Station is a nod to that historic diner. Despite almost 100 years between the two concepts opening their doors, both the new Harvey’s and the original share the same core values of quality food, service and company. Brand components consisted of a logo system, brand identity, menu design, interior and exterior signage and apparel.

“What I really like about this rebrand is the clean, simple take Carpenter Collective took. Bold uses of black text and iconography help to enforce the iconic nature of the restaurant, really giving it a timeless quality.”
Bobby Soloman, The Fox is Black

For nearly 100 years Harvey’s was a place that a business person or traveler could get an honest meal from honest hard working people. We’d like to think the new Harvey’s at Union Station accomplishes the same feat.